What is a fractional Growth Manager?

We serve as your fractional Growth Manager, bringing enterprise-level expertise to B2B SaaS companies without the overhead of a full-time hire. Our hands-on approach combines strategic planning with day-to-day execution to drive sustainable growth for your business.

How do you integrate with our team?

With years of experience scaling SaaS companies, we integrate seamlessly with your team to own and execute your complete growth strategy, drive key metrics across acquisition, activation, and retention, manage and optimize your growth tech stack, implement data-driven experiments and campaigns, and report on KPIs and adjust strategy based on results.

What does your growth framework cover?

Our comprehensive growth framework covers customer acquisition strategy and channel optimization, user onboarding and activation workflows, retention and engagement programs, revenue optimization and expansion tactics, and growth analytics and experimentation.

Case Study

How a B2B SaaS Platform Increased Revenue by 37% with a Fractional CRO

A 6-month engagement that transformed sales processes and unlocked sustainable growth

Revenue Increase

+37%

Conversion Rate

+42%

Sales Cycle

-23%

Want similar results for your company?

Schedule a free 30-minute consultation to discuss how a Fractional CRO could transform your revenue operations.

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Client Profile

The Company

A B2B SaaS platform providing project management and collaboration tools for mid-market professional service firms.

Industry:Professional Services SaaS
Company Size:45 employees
Annual Revenue:$7.5M ARR
Growth Stage:Series A, scaling phase

The Challenge

Despite having product-market fit and growing steadily for three years, the company was experiencing:

Declining conversion rates across their sales pipeline
Increasing customer acquisition costs
Misalignment between marketing and sales teams
Inconsistent sales processes and messaging
Insufficient analytics to guide strategic decisions

"We knew we needed executive-level revenue leadership, but weren't ready to commit to a full-time CRO salary. A Fractional CRO gave us the expertise we needed at a fraction of the cost."

— CEO, B2B SaaS Platform

The Solution

Engagement Structure

Time Commitment

2 days per week
6-month initial contract
Option to extend or transition

Reporting Structure

Direct report to CEO
Leadership of 12-person revenue team
Weekly executive team meetings

Key Objectives

Increase conversion rates by 25%
Reduce sales cycle by 15%
Implement data-driven processes

Implementation Strategy

Month 1: Discovery & Quick Wins

Comprehensive revenue operations audit
Implementation of enhanced analytics and reporting
Sales process documentation and optimization
Quick win: Updated proposal and pricing structure

Months 2-3: Process & Team Optimization

Implementation of MEDDIC sales methodology
Creation of ideal customer profiles and buyer personas
Sales and marketing alignment workshops
CRM optimization and workflow automation

Months 4-5: Scaling & Enhancement

Sales team coaching and performance management
Implementation of account-based marketing approach
Customer success and expansion strategy
Revenue forecasting and planning framework

Month 6: Transition Planning

Documentation of all processes and methodologies
Leadership development for internal team members
Long-term revenue growth roadmap
Transition plan to internal leadership

Results & Impact

Key Performance Improvements

Sales Conversion Rate+42%
Sales Cycle Length-23%
Customer Acquisition Cost-18%
Average Deal Size+21%
Revenue Growth+37%

Qualitative Outcomes

Aligned Revenue Operations - Sales and marketing teams now work collaboratively with shared goals and metrics
Data-Driven Decision Making - Implementation of dashboards and analytics enabling informed strategic decisions
Scalable Sales Process - Documented, repeatable methodology that new team members can quickly adopt
Enhanced Team Capabilities - Sales team now equipped with advanced selling skills and tools
Improved Forecasting Accuracy - Revenue predictions now accurate within 5% of actuals

"The ROI on our Fractional CRO engagement was exceptional. Beyond the metrics, the cultural transformation in how we approach revenue generation has been invaluable."

— VP of Sales

Could Your Company Be Our Next Success Story?

Discover how a Fractional CRO could transform your revenue operations and drive sustainable growth

Book a Free Consultation View Complete CRO Guide

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